Has there ever been such a hyped album launch as Adele’s £35million Operation Overkill?

Has there ever been a bigger global marketing blitz? From the number 30 mysteriously appearing on buildings around the world, to an unprecedented two Vogue covers and a series of starry interviews, Adele‘s return to the spotlight for the release of her new album, 30, couldn’t have been more exhaustive.

But then, with an army of LA‘s top movers…

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