The next batch of Apple iPhones could feature an artificial intelligence upgrade that comes from search engine giant Google.
Apple is exploring a deal with Google that would allow Google to build its Gemini AI engine into Apple’s iPhones, Bloomberg reported on Monday. Apple and Google have not confirmed a deal. Neither company immediately responded to a request for comment Monday.
Wall Street analysts said the potential deal would help both companies in different ways.
“What matters here is that Apple may receive or retain some payment from Google for the privilege, especially if it helps Google keep more search revenue,” analysts at Melius Research said in an investors’ note. “For Google, it would be a reputational win versus Microsoft and OpenAI, after a series of missteps in launching reliable AI products.”
But talks between Apple and Google don’t necessarily mean a deal is coming. Bloomberg reported that Apple has also spoken to Microsoft’s OpenAI about using its service.
