NBC NEWS
Never Back Down, which has been the primary super PAC backing Florida Gov. Ron DeSantis in the Republican presidential primary, has canceled its remaining TV ad reservations in Iowa and New Hampshire.
In a statement, the group’s chairman indicated that Fight Right, another super PAC backing DeSantis, will handle TV ad spending going forward while Never Back Down focuses on its field operation.
“Never Back Down is laser focused on its core mission — running the most advanced grassroots and political caucus operation in this race and helping deliver the GOP nomination for Governor DeSantis who will deliver America from the disastrous policies of the Left,” said the group’s chairman, Scott Wagner.
“We are thrilled to have Fight Right and others covering the air for Governor DeSantis while we work the ground game in Iowa, New Hampshire, South Carolina and beyond,” Wagner added.
The Never Back Down ad cancellations totaled more than $2.5 million, according to AdImpact, an ad tracking firm.
Taryn Fenske, a spokeswoman for Fight Right, told NBC News that the group plans to spend over $2.5 million on TV ads in Iowa, the first state to vote in the Republican race, starting Sunday.
One of the ads, which the group is spending more than $1 million on, attacks former U.N. Ambassador Nikki Haley, one of DeSantis’ competitors for the GOP nomination.
“Tricky Nikki pretends she’s tough on China,” a narrator in the ad says. “But as governor she promised to do whatever it takes to get Chinese companies set up in our backyard.”
The move comes amid turmoil in recent weeks for Never Back Down, with their top strategists departing earlier this month following reports of infighting among the group.
