LinkedIn becoming an unexpected dating site shows social media’s shifting landscape

Looking for a romantic relationship can sometimes feel like a job, so why not treat it like one? 

That’s a growing trend on LinkedIn, where some people are using the professional network for personal connections, Kelli María Korducki reports. 

Fielding romantic offers amid job postings and work updates doesn’t sound like the stuff of romcoms, but the love-via-LinkedIn approach isn’t that far-fetched.

In a world of carefully manicured socials, LinkedIn offers a more accurate representation of a person. Many profiles have verified their employment and include references from real people.

This latest dating revolution does come with downsides. While finding the one on LinkedIn might be a welcome surprise for some, not everyone is looking for love. Being #opentowork doesn’t also mean being #opentohappyhouratApplebees. 

Blurring the lines on a website focused on career development also creates a dangerous dynamic. It’s another way people could leverage their positions of power over those looking to break into an industry.

LinkedIn has evolved from the social-media backwaters to a favorite among people barely old enough to work.

Sure, LinkedIn has gotten a bit weird with people oversharing, as Business Insider’s Rob Price previously reported. But as “cringe” as LinkedIn can be, brands are starting to like it better than other networks, writes BI’s Hasan Chowdhury.

The platform’s evolution got me thinking about the wider social-media ecosystem, which seems to be on its last legs thanks to the rise of group chats and messaging apps.