Mark Cuban doubles down on supporting DEI, crediting it for boosting bottom lines

BUSINESS INSIDER

Mark Cuban says his belief in the merits of corporate diversity, equity, and inclusion (DEI) efforts stems from the results he has seen from his business portfolio.

“I own or invest in hundreds of companies. I know DEI is a positive because I see its impact on bottom lines. That’s been reiterated by many CEOs,” Cuban wrote on X, formerly Twitter, on Tuesday.

The billionaire entrepreneur was responding to criticisms from right-wing activist Christopher Rufo and controversial Canadian podcaster Jordan Peterson. Both Rufo and Peterson had chastised Cuban for his support of DEI practices.

But Cuban wasn’t having any of it.

“I’m an entrepreneur and capitalist. I look for results. That’s what I base my decisions on,” Cuban said in his post. “Every single person on Twitter could disagree with me. I would still follow the results I see in my portfolio.”

The businessman also took shots at Rufo and Peterson.

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