The NFL is already winning big with the Super Bowl even as it has not yet been played, with the league reaping a whopping $7 million for every 30-second product ad played between the football action.
Brands such as E-Trade, DoorDash, Google, M&M’s, Paramount streaming, Coors beer, car makers Kia, BMW, Toyota, and Volkswagen, and boycotted Bud Light are also hoping to mount a comeback to shore up their constantly flagging sales by bringing back old favorites the Clydesdale horses to stir America’s hearts.
The advertisers are also banking on some big-name stars to sell their wares, including Taylor Swift, Star Trek’s Sir Patrick Stewart, Ben Affleck, Jennifer Lopez, Jeremy Renner, Steve Martin, John Travolta, Jason Sudeikis, Tina Fey, Arnold Schwarzenegger, and more.
“Star power is pretty important. It is the one time when big, big, big-name celebrities pick up the phone. They love a good Super Bowl ad,” said marketing expert Keith Cartwright.
It is also reported that humor will take a front seat in many of this year’s Super Bowl ads as advertisers try to lighten the mood for a country mired in many troublesome controversies these days.
